#When did among us blow up how to#
#When did among us blow up mods#

Keep in mind this affects the kinds of content I post and my posting strategy. So the goal for us isn’t visibility on TikTok - it’s maintenance, engagement, and sustainability. Among Us’ visibility is too large to notice a sizeable dent from a viral TikTok (very privileged position!! We are grateful.) I certainly check backend stats to see if any changes in player count, but those often fluctuate on their own for an endless amount of reasons. When we go viral on TikTok, there isn’t a clean “this is how many more game sales we got” or “we got X number of people joining our Discord because of this” like a number of other indie games.

I can’t say TikTok actually does anything in terms of sales for Among Us.

Take everything I say with giant fistfuls of salt! I’m privileged to be working with a popular game with a large playerbase, so plenty of my advice may be survivorship bias.

My experience with Among Us is unreliable data.

(If you’re looking for a primer on TikTok for games, check out Thomas Reisenegger’s fantastic post.) Instead, it’ll be a look on what specifically I’ve done, what I’ve learned, and my strategy. What the For You Page is, hashtag strategies, etc.

#When did among us blow up how to#

This will not be a post on how to use TikTok - I’m writing this assuming you know the basics of how to make one and are relatively familiar with how it works. There’s a lot to get done so keep in mind I am unable to put as much time as I would like into content creation sometimes. However my job is MORE than just social media -community design, partner work, branding, strategies, campaigns, marketing, PR, etc.

#When did among us blow up mods#

I’m currently the sole person handling the social media accounts for Among Us, with help from mods for Discord.Community touches upon on all of these things to varying degrees and it absolutely makes my job easier and contributes to growth. Core Innersloth team consists of 9 people including me, and we get a TON of outside help for player support, merch, business development, etc.Among Us had no official presence on the app before, and joined a bit late to when the content was the most popular on TikTok.The Among Us TikTok account launched with its first post on gained 1 million followers within 19 days of launching, and 2 million after 6 months of launching.Before I dive into my TikTok analysis for Among Us, here’s some background information on the team and account so you understand where we’re coming from, our biases, etc.